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About Us

SMART Connect was established in 2016 as a student led pilot project to incorporate smallholder farmers into value chains through a mobile-web application. This was after receiving a research grant awarded by Bindura University Vice Chancellor's creativity and innovation grant for students 2016. In 2017 SMART Connect evolved into an organization which offers a wide range of services in order to facilitate agricultural development in addition to connecting farmers to markets. These other services include projects implementation and management, research consultancy, capacity building and agribusiness training services. However it is important to note that, the core business of SMART Connect is to improve the livelihoods of farmers at the bottom of the pyramid through connecting them to markets and other agribusiness entities.

SMART Connect welcomes all interested agribusiness entities including farmers,buyers and transporters . Join Smart Connect today and experience the richness of the application in the comfort of your home - WAKADEKARA!!


To be the most recognized and preferred marketing platform in connecting farmers with buyers, transporters and other agribusiness entities across the globe


To improve agricultural marketing systems by incorporating smallholder farmers into value chains through a mobile web application thereby stimulating economic growth and improving rural livelihoods.

Core Values

  • Innovation and Creativity
  • Discipline and Commitment
  • Hardworking
  • Respect and Honest
  • Teamwork
  • Accountability

Our Team


Joseph is a qualified Agricultural Economist. He also has vast knowledge in development research and survey.


An experienced ICT personel. Has vast knowledge in e-commerce, computer networking, mobile and web application development.


Munashe is a qualified Agricultural Economist. She also has vast knowledge in development research and survey.


Macelline is a qualified computer scientist.She also has knowledge in software development.